Communications

 

Graham Bell Associates specialises in public relations and media advice, public affairs, speech writing, and media commentary. We have unrivalled connections in the Scottish and UK media and have the capability to draw up media strategies to promote specific campaigns, or to react swiftly to developing events.

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Isn’t that what communications is about then, telling people stuff?

Well, only partly.

There’s an old saying that we have two ears and one mouth because that’s the proportion in which we were meant to use them.  Listening and observing can be as vital as expressing ourselves.  As any successful business person will tell you – sales are made by understanding the clients’ needs, long before you tell them how good you are.

There are lots of ways of communicating.  They include:

Speech O Writing 2

Visuals NBody Language C

Our Moods Y Smells Z

Smells? (hey! don’t underestimate the power of those pheromones!)

There are lots of reasons for communicating:

To express feelings, desires, threat or counter threat, sharing knowledge, influencing others  and companionship would be some basic human needs.

In business we communicate all of those, but may have more specific objectives – to sell ourselves and our ideas and products, to cut a bargain, to get paid, to transmit messages of fact, to ask directions (physically and mentally) to praise or to criticise.  Maybe we’re trying to effect change.

I’ve earned my living for many years as a communicator.  Maybe I can help your business communicate.  If you want to find out more get in touch!

There are all kinds of ways we communicate.  Here’s a few:

Marketing material

Over thirty years I have been preparing the most fantastic marketing material for my companies.  I could do this with you.

Sales presentations

We all live by selling something.  We all sell products or services, usually a combination of both.  Need better sales?  I can help you deliver this.

Media representation

Want the press to be excited about your company?  Looking for coverage as part of your publicity campaign?  Realise that this is cheaper than advertising?  Want media back-up for what you say elsewhere.  Well, like everything else -it’s easy if you know how. Looking for help?

Advertising

Graham’s adage No.1.  Advertising is a black hole into which you throw money at your peril.  On the other hand I’ve also invested a lot in that direction, when I thought it was an appropriate part of my marketing strategy.  Need help to think it through?

Internal communications

Hey, if you don’t communicate too well between yourselves, how are the customers (real or potential) going to feel about you?  Worried about this?  Hopefully not.  But is it an area where you could improve?  Few would say ‘no!’  Need a facilitator?

Public speaking

If it isn’t spiders this is the most terrifying thing there is.  Not just for you, but for me too!  I used to be sick or have nosebleeds before I started!  Not any more.  I can help you climb this cliff face.

Brand & Image

That’s about who you are and how you are perceived.  How does your company name ring with your client base?  Could it do better?  What do people out there think of you?  Room for improvement?  Got a handle on this?  Want a leg up?

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