…known for short as CSR, is the emerging measure of how well businesses connect themselves into bettering the world around them, the lives of their stakeholders, and the way in which they manage their business internally.
Probably every business subscribes to a lesser or a greater degree- from shopkeepers who allow charity boxes on their counters to social enterprises who seek to create meaningful employment for some of society’s most challenged members.
In the shrinking global village, where today’s natural disaster on the other side of the world is shared in our living rooms as it happens, through TV, the radio and internet, the global market has emerged. People are increasingly aware of what services and products they buy and from whom, and why.
Many major corporations have realised that commercial decisions are influenced by the reputation of the suppliers.
At Graham Bell Associates we have always believed in some basic standards and welcome the growth in popularity of CSR. We have engaged with many other individuals and businesses helping them do the same. We are aware we interact with:
• The people who work for us
• Our suppliers
• Our customers
• The environment around us
• The community we serve
• Other businesses who are affected by our outputs
• The media
• Politicians
• Others near and far whom we can assist in some way
• People who assist us
That’s a lot to think about. We have some basics to how we deal with that.
• Fair trade- being decent and honest in our transactions
• Managing employees in a sensitive and empowering way
• Recognising the skills and talents of our contractors fairly
• Thinking of new products and services which are appropriate to right livelihood
• Practicing energy efficiency
• Being conscious of our environmental impact
• Being economical about what we take and generous about what we share
• Promoting our location and community
• Promoting the business community in which we serve
• Sharing skills, support and expertise with younger people
• Recognising and supporting those with particular needs
• Supporting processes in management, politics and the media which promote these ideals
These are ideals, so no-one pretends that we (or anyone else) gets everything right all the time. So we are also committed to listening to what our stakeholders feel. In the event of mis-performance we look to rectify matters quickly. We aim to pay all our bills on time, and expect customers to do the same.
In addition we make charitable donations, either financially or in kind. Currently we are supporting Friends of African Nursing, (fundraising and donations), Business Mentoring Scotland, (Volunteer Time), The Prince’s Scottish Youth Business Trust (Volunteer Time), Salvation Army, (Donations), Crisis at Christmas (Donations), JCI Edinburgh (Volunteer time). In the past we have support Cyrenians and the Lifeboat Service, Permaculture Association UK and may well do again. We have created opportunities for hundreds of individuals to find their way back into work including returning mothers, young unemployed people, people with special needs, ex-offenders and young graduate interns.
We’d welcome postings here from anyone who has positive examples of how CSR can be enacted. How can businesses stand out as benefitting their communities? We’ve heard so many tales of ‘fat-cats’ during the recent recession- what about the other side of the picture which is the good deeds the majority of people do in the workplace? We can’t have a charitable approach without having surplus to share (and that can be warmth, friendship knowledge and contacts, not just money). Wealth creation sits at the heart of social justice. Share your insights here.











