Philosophy of Business

EVERY BUSINESS NEEDS A PHILOSOPHY
- AND IF YOU HAVEN’T THOUGHT WHAT YOURS IS
- REST ASSURED YOU HAVE ONE ANYWAY


From enthusiasm to indifference, profit driven to social welfare we all make choices about where in the spectrum of ethics, style and motivation we place our businesses…



The Ziggurat Principle

A ziggurat (Akkadian ziqqurrat, D-stem of zaqâru “to build on a raised area”) is a temple tower of the ancient Mesopotamian valley and Iran, having the form of a terraced pyramid of successively receding stories.


Well why would you need one of those?

Reality is myth, math, and metaphor.

Seven – Built on seven levels, the ziggurat represented seven heavens, seven planes of existence, the seven planets, the seven metals associated with them, and their corresponding colours. Seven in Numerology — Seven Chakras.

Spirals reference the movement of consciousness or the
Golden Ratio.

The polar equation for a golden spiral is the same as for other logarithmic spirals, (a Scottish discovery see: Napier) but with a special value of b:

One soul played many roles.

Even though Hans Jenny did pioneer cymatics in modern times, the study of geometric relationships to wave interaction (sound) obviously has much older roots (Pythagoras). A work that shows ancient peoples’ understanding of sacred geometry can be found in Scotland. In the Rosslyn Chapel, Thomas J. Mitchell, found what he calls “frozen music”. Apparently, there are 213 cubes with different symbols that are believed to have musical significance. After 27 years of study and research, Mitchell has found the correct pitches and tonality that matches each symbol on each cube, revealing harmonic and melodic progressions. He has fully discovered the “frozen music”, which he has named the Rosslyn Motet, and was performed in the chapel on May 18, 2007, and June 1, 2007.


SYMMETRY MYTH NUMBER BELIEF

At the end of the day the Ziggurat Principle says all these matter:

Your arguments need to be elegantly symmetrical

The numbers have to work

The stories you tell have to build a coherent myth (spiritual truth)

Which people can believe in

but the absolute point is:

the broader your base, the higher you can build, and then the farther from which you can be seen.

That’s what we do. We build Ziggurats.

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